The Half-Time Story

We turned a single social post into an ongoing weekly partnership with the biggest social media sports account House of Highlights (37.6m followers). Our ad-buy was a single instagram story sandwiched between a series of sports highlights, so we turned that “interstitial” into the Taco Bell Halftime Story.

Playing off of classic halftime entertainment, we built a halftime show using IG stories features—screenshots, trivia polls, DM’s—all on the Taco Bell jumbotron.

RESULTS

Fans loved it. Taco Bell loved it. House of Highlights said it was their most engaged with ads ever.