Return of the Potatoes

When potatoes left the menu at Taco Bell, fans were heartbroken, so when it was time to bring them back, it was cause for celebration.

To help fans celebrate, we hacked the world-famous ‘Potato Face Filter’ on Snapchat—we made the talking potatoes our spokesspuds, then surprised users when they used the filter as it jumped out of the ground and landed in front of a Taco Bell.

RESULTS

Potato return date was one of the biggest Taco Bell sales days to date that year.