VW Rule the Road

To launch the new Volkswagen Tiguan, we brought the TV Campaign concept of “The New King of the Concrete Jungle” to life in an innovate social first way.

A daily scavenger hunt in an instagram city. Find the VW Tiguan, screenshot, DM, & win.

Everyday, when the clue dropped within minutes our inbox looked like this.

Every tile had an unexpected surprise, and a hidden Tiguan.

Previous

Volkswagen Print Ads